[Online 2-Day] Certificate in Digital Marketing
Course Information
  • 05-Aug-2021
  • Online
  • Kimberley Yeoh
  • English
  • RM 1000 RM 940
    Until 01 Aug 2021
  • 9:00am - 5:00pm

[01] INTRODUCTION Do you want to GROW your business via Digital Marketing? For most companies, sales have plummeted during this challenging business environment. The ‘Perfect Storm’ of the MCO & the switch of preference to e-commerce means traditional businesses are being hammered - left, right and centre. Simply put, understanding and applying Digital Marketing are therefore the top priority of many. In this training, you will learn how to make use of Digital Marketing (including Social Media Marketing) to promote your products and services, cultivate relationship with your customers and grow it digitally. Throughout this webinar, case studies, real-world experiences, and proven best practices will be shared. [02] COURSE OBJECTIVES Upon completion of this training, participants will be able to: • Understand various digital marketing tools and platforms and how to apply them • Explain strengths and shortcomings of each communication tool and developing the most potent marketing mix • Analyse the most popular Digital Marketing & Social Media Marketing Tools and Platforms and learn how to apply them • Incorporate social media marketing best practices to increase sales • Apply Content Marketing in Digital Marketing • Review Case Studies – Local and Overseas [03] WHO SHOULD ATTEND • Business Owners, Director, Senior Management • Marketing & Sales Manager/ Executive • Business Development Manager/ Executive • Business Unit Manager • Advertising/ Branding/ public Relations Team • Personnel embarking on Digital Marketing, or entrusted with Marketing & Sales [04] METHODOLOGY Delivery will be done using some of the contactless methods used to create impactful learning include: • Games • Exercises • Projects • Individual Reflections • Group Discussions [05] PREREQUISITE • Prior digital marketing experience is not required • Laptop with Internet Access is required [06] DATE, TIME & FEE Date: 5 - 6 August 2021 (Thu - Fri) Time: 9.00am - 5.00pm Mode: Online / Interactive [HRDF CLAIMABLE | SBL KHAS] Fee : - Early Bird Offer (before 18 Jul 2021) - RM 880 - Special Offer (before 1 Aug 2021) - RM 940 - Normal Fee - RM 1,000 Fee includes Course Notes & Certificate of Completion and 6% Government Service Tax ** OFFER ** - 10% Cashback for SST2u Learner Card+ (SLC+) members. T&Cs applied. [07] COURSE OUTLINE DAY1 [01] Introduction to Digital Marketing [02] Fundamental of Content Marketing [03] Social Media Marketing & Tools (a) Facebook (b) Instagram (c) Whatsapp (d) Twitter [04] Exercises & Case Studies DAY2 [05] Digital Marketing Tools (a) Search Engine Optimization (b) Paid Search (PPC) using Google (c) Display & Video Advertising (d) Email Marketing (e) Website Optimization (f) Google Analytics [06] Digital Marketing Strategy and Assessments [07] Review of Your Online Presence [08] Exercises & Case Studies [09] Recap & Action Items [07] TRAINER PROFILE KIMBERLEY YEOH HRDF Certified Trainer Kimberley is a lecturer and trainer in Marketing & Sales subjects. Drawing upon her consulting experience and extensive research, she is highly sought after for her ability to explain technical concepts to partners, customers, and attendees who are not marketing-savvy. Prior to her Bachelor’s Degree majoring in Business Studies, she was among the 8 selected from over 500 applicants for a two-year management trainee program at an esteemed FMCG company. She graduated with Merit in Masters in Business Administration. Having worked in various industries, her training combines real-life experiences, reasoning to address attendees’ issues. As an accredited trainer for HRDF, Kimberley gives talks and workshops on marketing, sales, leadership and various soft skills for corporates and communities. She also provides management and marketing consultancy for corporate clients. As a Division Director in Toastmasters International, Kimberly is serving 24 Toastmasters Clubs with around 430 members in KL, Selangor and East Coast. Currently pursuing her PhD, she specialized in e-commerce, consumer behaviour and services marketing. [08] ENQUIRY & REGISTRATION Enquiry: SSTcourse@gmail.com Enquiry: - General (03 - 5888 7357) - Teo (011 - 3178 9203) - Logesh (012 - 503 0346) - Siti (012 - 383 8603) - Han (019 - 323 0507)