[01] COURSE INTRODUCTION

AI is changing how business works; a big part goes to marketing. AI bots can help marketers automate marketing processes, save time, and increase productivity. In this course, you will learn how to use AI for marketing. You'll discover how AI bots can assist in marketing tasks such as content creation, product recommendations, and social media management.

[02] COURSE OBJECTIVES

Upon completing this workshop, participants will be able to:

• Understand the principles and capabilities of AI Bot

• Develop the skills to use Chat GPT to improve their marketing efforts

• Understand the capabilities and limitations of AI Bot

• Develop AI skills for both marketing and marketing strategy

• Gain practical insights to apply to the real world

[03] COURSE OBJECTIVES

This program will be delivered using multiple methodologies as the program is designed to be theoretical and practical hands-on sessions.

• Facilitative

• Gamification (andragogy learning activities)

• Theoretical (Lecture style)

• Live demonstrations

• Hands-on practical work (technical)

• Group discussion & presentation

[04] COURSE VALUE PROPOSITION

With the rise of artificial intelligence, businesses have taken advantage of

its power to increase customer engagement and drive conversions. This

training will help participants leverage AI bots to enhance and ideate

marketing processes, effectively market their products and services, and

connect with customers on a deeper level.

[05] WHO SHOULD ATTEND

Anyone who wants to utilize the power of AI for marketing.

[06] COURSE REQUIREMENTS

Participants should have the following:

• Basics knowledge of marketing

• Basic understanding of social media marketing

• A laptop and charger

[07] DATE, TIME & FEE

Date:           10-11 March 2025 (Mon-Tue)
Time:           8.30am - 4.30pm
Venue:          De Palma Hotel, Shah Alam

FEE

[ HRDF Claimable ]

   - Early Bird Offer (before 20 Feb 2025) – RM 1,500
   - Special Offer (before 6 Mar 2025) – RM 1,580
   - Normal Fee – RM 1,660

>> Fee includes Course Notes, Meals, Certificate of Completion and 8% Service Tax

Note: Hotel Dinner Voucher / RM60 TNG voucher will be provided to Muslim attendees

** OFFER ** 

- 10% Cashback for SST2u Learner Card+ (SLC+) members. T&Cs applied.

[08] COURSE OUTLINE

DAY ONE

Module 1: Introduction to AI in the Workplace - Intermediate

• Introduction to basic AI concepts: Machine Learning, Deep. Learning, NLP

• Exploration of different AI technologies and platforms

• Brief history of AI development – how it started and why it now plays in modern work productivity

• What role does it play in marketing

• Group activity & presentation

Module 2: Introduction to Generative AI: Exploration Frontier

• Machine Learning: The art and science of allowing machines to learn from data

• Understanding the basic features and functionalities of LLMs

• Understanding the chatbot workflow and architecture

• Setting up LLMs - Chat GPT

• Individual work

Module 3: Super Personalization and Customer Engagement

• Diving and uncovering your customer persona

• Leveraging user data for personalized experiences

• Strategies for tailoring content and recommendations

• Using AI to enhance customer engagement and loyalty

• Group work & presentation

Module 4: Designing Effective Interactions/Promptings

• Principles of conversational design for promptings

• Crafting engaging and persuasive conversations

• Best practices for user experience and conversational flow

• Group work & presentation

Q&A Session

End of Day One

DAY TWO

Module 5: Creating Eye-Catching Images with AI

• Creating stunning and marketing content with AI.

• Using text to create incredibly eye-catching images with

image generators like Dall-E.

• Individual work & presentation

Module 6: Utilizing AI for Video Creation

• Exploring platforms for AI-powered video creation like InVideo and CapCut

• Creating & developing AI-driven videos based on text prompts

• Practical hands-on exploring various AI-driven video tools and platforms

• Group activity & presentation

Module 7: Hands-on Exercise - Time to Market

• Participants will work in groups to design an ai-driven marketing campaign, considering objectives, target audience, conversation flow, and desired outcomes.

• Game - InstaMatch

Module 7: Hands-on Exercise - Time to Market (Cont.-/)

• Participants will work in groups to design an ai-driven marketing campaign, considering objectives, target audience, conversation flow, and desired outcomes.

• Game - InstaMatch

Q&A Session

End of Training

[09] TRAINER PROFILE

MICHAEL CHEONG

HRDC Certified Trainer, PSMB, eUsahawan Certified Trainer, MDEC

Michael Cheong is a graduate of the School of Mass Communication and a passionate advocate of finding ways to use zero-cost digital marketing for businesses. He is passionate about community empowerment.

His main areas of expertise are SEO writing, copywriting, and social media marketing - he has trained and worked with various industries, including government and non-profits. As part of his professional experience, he has worked with small businesses and organisations that need to be more visible on social media to make more of an impact.

He also provides practical skill training to seniors and emerging communities. In his training, he reverses engineers marketing processes in layman's terms to empower the training participants. He is passionate about human psychology and NLP.

Michael is a certified trainer under HRDF and MDeC. Additionally, he is a professional member of the Global Trainers Federation (GTF). He is actively involved with personal branding and social media platforms such as Instagram, Facebook (now Meta) and TikTok.

Currently, Michael's goal is to create tactical ideas to help entrepreneurs and intrapreneurs to stay on top of the digital economy, share ideas and collaborate with others, and remain competitive on the global stage.

Being a nation builder at heart, Michael is also pursuing SF career coaching

under the #HRDFCareerCoaching initiative. To help even more people and

gain a deeper understanding of them, Michael Cheong is also pursuing NLP to

help them achieve breakthroughs in their professional and personal lives on a

deeper level.

He believes everyone should have a chance to succeed in life, and he can be a catalyst to bring value, bridge change, and create impactful life transformations in communities around the world.

A person that loves to help others. That's #MIKECHEONG

Clients and organizations that Michael has worked with includes:

• eUsahawan, MDEC – eStartUp Digital Marketing program (Level 1)

• Institute Keusahawan Negara (INSKEN) – Business branding to increase sales

• Pelita Samudra Pertama (M) Sdn Bhd (Training Division) – PENJANA Digital Marketing program

• Skills Johor Sdn. Bhd. - Copywriting & Content Marketing : It's Time ToPower Up!

• Advanced Reliability Technology (ART) – eStartUp Digital Marketing program (Level 1)

• Celcom – Digital Marketing Bootcamp

• Acelogy Sdn. Bhd. - eStartUp Digital Marketing program (Level 1)

• Vschool Trend - eStartUp Digital Marketing program (Level 1)

• YMCA Penang - eStartUp Digital Marketing program (Level 1), Video Marketing 101

• YMCA Kuala Lumpur - eStartUp Digital Marketing program (Level 1), Video Marketing 101

Michael has also worked with other training providers and has done public programs which include participants, organizations, clients and businesses like:

• Universiti Teknologi MARA (UITM)

• Fiffy Baby

• KPJ Johor

• Hai-O Enterprise

• Hai-O Raya

• SeGi University

• Bagan Specialist Centre

• Puncak Mas

• Precious Ones Collections

• Umobile

• Rockwills

• Mary Kay

• Tonewow Simcard

• Speakright Consultancy

• AJ Dynamic Resources

• Caregiver Malaysia

[10] ENQUIRY & REGISTRATION

Enquiry: yes@sst2u.com

Contact:

   - Whatsapp Only (012 - 824 8874)
   - General - (03 - 8604 7270)
   - Teo (011 - 3178 9203)
   - Logesh (012 - 503 0346)
   - Siti (012 - 383 8603)
   - Nisa (019 - 851 5134)