[Online 8-Day] IAE Diploma in Marketing & Sales
Course Information
  • 30-Jan-2021
  • Online
  • Kimberley Yeoh
  • English
  • RM 2900 RM 2600
    Until 24 Jan 2021
  • 9:00am - 5:00pm

Traditionally Marketing and Sales have always been the lifeblood of any business. Without Marketing, there is no sales. Without sales, there is no company. Companies of all kinds rely on skilled, motivated and knowledgeable sales professionals to grow their customer base and increase their revenue.
For most companies, however, sales have plummeted during this challenging business environment. The ‘Perfect Storm’ of the MCO & public fear and the already rise of e-commerce, means traditional businesses can get stampeded rather quickly. At a time like this, understanding marketing and sales principles, including their proven techniques, is more important than ever before.
Increasing sales effectiveness and significantly improving marketing results are the main objectives of this training. Management at all levels will find the techniques and skills learnt useful and applicable to their marketing strategies immediately. Similarly, attendees will be trained to overcome objections, build rapport with clients, improve closing rate and generate new business opportunities. Throughout this seminar, case studies, real-world experiences, and proven best practices will be shared.


Upon completion of this training, participants will be able to:
• Understand various digital marketing tools and platforms and how to apply them
• Explain the key marketing concepts and how marketing fits within their organisation
• Apply the marketing mix in their role and team
• Understand the factors that influence B2B and B2C customer behaviour
• Share how customers make buying decisions and influence marketing activities
• Explain pros and cons of the communication tools and choose the most effective for engaging customers
• Incorporate digital marketing best practices to increase sales
• Overcome customer sales objections and close the sale
• Inculcate sales leadership and foster motivation amongst sales team


• Interactive Presentation
• Case Exercises
• Game Plays (Contactless)
• Video Presentations
• Q & A Sessions

• Business Owners, Director, Senior Management
• Marketing & Sales Manager/ Executive
• Sales Account Representative
• Business Development Manager/ Executive
• Business Unit Manager
• Advertising/ Branding/ public Relations Team
• Personnel embarking on Digital Marketing, or entrusted with Marketing & Sales responsibilities


(i) 30 - 31 January (Sat - Sun)
(ii) 6-7 February (Sat - Sun)
(iii) 20-21 February (Sat - Sun)
(iv) 1-2 March 2021 (Mon-Tue)
Time: 9.00am - 5.00pm
Mode: Online/ Interactive
Duration: 8 Days

[HRDF Claimable]

Early Bird (before 12 Jan 2021) - RM 2,300
Special Offer (before 24 Jan 2021) - RM 2,600
Normal Fee - RM 2,900

Others: Includes Course Notes, Certificates, Transcript & 6% Service Tax

(i) SST2u Learner Card Member - overriding 15%


DAY 1 – DAY 2

1. Digital Marketing

• Omni-Channel Retailing
• Introduction to Digital Marketing
• Digital Marketing Tools
• Viral Marketing
• Search Engine Optimization
• Growing Social Media Presence
• Assessment of Digital Marketing Strategy
• Assessment of Digital Readiness
• Assessments of Online Presence
• Ethical Considerations

DAY 3 – DAY 4

2. Marketing Research

• Quantitative and Qualitative Research
• Research Proposals and Data Sources
• Marketing Research Process
• Questionnaire Design
• Data Collection and Analysis
• Research for Marketing Decisions
• Trends and Considerations in Marketing Research
• Customer Touch Points
• Business Intelligence

DAY 5 – DAY 6

3. Integrated Marketing Communications

• IMC Process and Tools
• Pull and Push Promotion Strategy
• Communication Process
• Effective Marketing Communications
• Buyer-Readiness Stages
• Promotional Budget
• Assessment in Integrated Marketing Communications
• Considerations in Promotional Tools

DAY 7 – DAY 8

4. Sales Management

• Customer Attrition
• The Personal Selling Process
• Communication Style
• Presentation Skills
• Opportunity Management
• Coaching and Leadership Styles
• Recruitment and Selection of Sales Force
• Sales Force Motivation
• Assess Sales Force Productivity
• Business Ethics


The International Alliance of Entrepreneurs (IAE) is headquartered in London, UK in 2016. It was established as a platform for entrepreneurs to share knowledge, experience and ultimately be mutually successful. Besides IAE offers a range of courses related to entrepreneurship and business administration.


This is an accredited course by IAE. Upon attending the course and passing the assessment, attendees will be issued the IAE Diploma in Marketing & Sales.


HRDF Certified Trainer

Kimberley is a lecturer and trainer in Marketing & Sales subjects. Drawing upon her consulting experience and extensive research, she is highly sought after for her ability to explain technical concepts to partners, customers, and attendees who are not marketing-savvy.

Prior to her Bachelor’s Degree majoring in Business Studies, she was among the 8 selected from over 500 applicants for a two-year management trainee program at an esteemed FMCG company. She graduated with Merit in Masters in Business Administration. Having worked in various industries, her training combines real-life experiences, imagination, reasoning to address attendees’ issues. As an accredited trainer for HRDF, Kimberley gives talks and workshops on marketing, sales, leadership and various soft skills for corporates and communities. She also provides management and marketing consultancy for corporate clients. As a Division Director in Toastmasters International, Kimberley is serving 24 Toastmasters Clubs with around 430 members in KL, Selangor and East Coast.

Currently pursuing her PhD, she specializes in e-commerce, consumer behaviour and services marketing.


Enquiry: SSTcourse@gmail.com
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- Logesh (012 - 503 0346)
- Siti (012 - 383 8603)
- Han (019 - 323 0507)