[Perak 2-Day] IAE Certificate in Digital Marketing
Course Information
  • 22-Feb-2021
  • WEIL Hotel, Ipoh
  • Kayatthri Krishnasamy
  • English
  • RM 1190
  • 9:00am - 5:00pm
Digital marketing skills are critical not only for digital marketing professionals but for anyone working in a business that has an online presence. This includes entrepreneurs, marketing managers, marketing specialists, and small business owners. This training provides a comprehensive introduction to the core essentials of digital marketing which is delivered through various channels such as search engines, websites, social media, email and mobile. Participants will learn practical methods of how to harness the power of DM as the core driver of marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy.

Upon completion of this training, participants will be able to:
• Create and brand personal/organization fans page in social media,
• Attract the right target audience and quality fans
• Convert the traffics and fans to become leads/customer
• Perform competitive intelligence on the competitors and beat the competition
• Avoid & manage social media disaster with ethical crisis management knowledge.
• Auditing the social media outcomes and data intelligence
• Leverage on the right web tools and resources to run task effectively

• Interactive lectures
• Theoretical Workshops
• Practical Exercises, Demonstration, and Application
• Reflection Journals and Mentoring
• Guided Class Discussions
• Guided in-class research
• Spoken, Written, and Reading Assignments
• Practical and theoretical Assessments
• Role plays
• Online Support

• No digital marketing background required
• At least have a Facebook and Instagram account (for platform familiarity purposes)
• Bring your laptop and charger along

Lecture, case studies, role plays, management games, video clips and group discussion


Date: 22 - 23 February 2021 (Mon - Tue)
Time: 9am - 5pm
Venue: Weil Hotel, Ipoh

[HRDF Claimable]


- Fee - RM 1190

*Fee is inclusive of IAE Certificate Assessment

>> Others: Includes Course Notes, Exercises, Assignments, Certificates, Lunches, Refreshments & 6% Service Tax

(i) 15% overriding discount for SST2u Learner's Card members



Introduction to Digital Marketing
• Fundamentals of Digital Marketing
• Components of Digital Marketing
• Why do Brands need Digital marketing?
• What are the different types of media?
• How is Digital Marketing Beneficial?
• Current trends and Opportunities in the field of Digital Marketing

Social Media Marketing Campaign Conceptualization
• Analyzing Existing Social Media Performance
• Developing Strategy Framework for Social Media
• Finance, Budgets, Resources
• Strategies for Business to Consumer (B2C), Business to Business (B2B)
• Timeline and Events Planning
• Collaboration with Offline Campaign
• Application of Facebook Apps

Note : Participants will be exposed to content calendar, developing strategic business modules and comprehensive planning on executing a online campaign

Social Media Marketing Campaign Execution
• Strategy & the Social Journey
• Choosing your channels
• Vision & Goals
• The Social Media Audit
• Social Media Audit
• Introduction Social
• Spreadsheet Template
• Social Audit - Name Variations Brain-storming sheet
• Post Design and Copy writing
• Contest Creations and Regulations
• Traffic Driving and Fans Acquisitions
• Page Promotion and Post Promotion
• Advanced Social Media Ads Creation
• Advanced Social Media Ads Management
• Online Community Engagement Techniques
• Online Reputation Management
• Social Media Conflict Management
• Social Media Outcomes Auditing

Note: Participants will actively be involved in creating content for their marketing purpose during the workshop.


Facebook Ads Manager
• Explore Facebook Ads Manager
• Relevant third-party applications for business pages
• Identify the different types of Facebook Advertising
• Select the Steps to Setting Up Facebook Ads
• Explore Advertising Performance
• Content that gets results on Facebook/Instagram
• Techniques for building and engaging your fan base
• Target Audience, Creating Personas/Avatars

Note : Detailed planning on launching an online ads campaign. Participants will get a hands-on experience to create and publish ads in real time.

Media Buy Analysis
• Definition of Media Buying and the 3 important stages
• Stage One: Pre -launching
• Stage Two: Campaign Launch
• Media Delivery
• Respond to Customer Behavior or Competitor Activities
• Stage Three: Post-launch Reflections
• Analyze the Effectiveness of the Campaign
• Collect Data, and Draw Insights
• Opt for Digital Media
• Define goals and metrics for each social channel and stage of the funnel Analyzing organic vs paid engagement
• Using UTM parameters to track your social campaigns on Google Analytics
• Facebook Pixels

Planning and strategy
• How online media differs from other traditional media opportunities
• Audience behavior online: penetration rates, trends, challenges
• Online ad spends, so who’s spending how much and on what?
• Selecting the right channels, formats and placements for your campaign
• Key considerations to take into account when briefing and developing ad creative
• How to overcome the key challenges of online advertising and maximize ROAS Analytic & Measurements
• Facebook Insights
• Return of Ads Spent (ROAS) Calculations
• Competitor Analysis
• Refining Social Media Strategies from Analytics

Note : Participants will generate reports and will be exposed to data interpretation.


Digital Marketing Consultant, HRDF Certified Trainer

Ms. Kayatthri is involved in Digital Marketing especially on Social Media Marketing to delivering creative learning programmes since 2011. She has led diverse teams of professionals in training and learning marketing & design interventions and facilitated training programmes in link with broad-ranging groups of Government institutes and Corporate clients.

Kayatthri has worked with multicultural groups in Malaysia, Thailand and Singapore for many years. She has years of working experience in the marketing departments of corporate companies and hands-on management of digital marketing, direct marketing and advertising campaigns at corporate level.

This involved managing some of the Malaysia’s leading brands delivering cutting edge marketing campaigns in Education, Entertainment, Real Estate, E-commerce, HR & other sectors. She serviced clients like Taylor’s Education Group, Tokio Marine Malaysia, Universal Music Malaysia, Sunway College, Parkson Malaysia and Jotun Paint to name a few.

With a professional degree in Food Technology from University Putra Malaysia, she also did her Organizational Marketing Behavior certification from UPM. Kayatthri equipped herself with Digital Marketing, Online Marketing and Facebook Agency Blueprint Certification to strive in the path of her passion.

Apart from teaching and training, Kayatthri is also running a Social Media Agency that provides Social Media Marketing services, media ads buy and she actively works with corporate clients to maintain their social media handles with her team of capable young talents.


Enquiry: SSTcourse@gmail.com
- General - (03 - 5888 7357)
- Teo (011 - 3178 9203)
- Logesh (012 - 503 0346)
- Siti (012 - 383 8603)
- Han (019 - 323 0507)