[Bangsar 2-Day] IAE Certificate in Social Media Marketing
Course Information
  • 11-Nov-2020
  • Wyndham Grand Bangsar
  • Kayatthri Krishnasamy
  • English
  • RM 1290
  • 9:00am - 5:00pm
The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behaviour, to boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers.

This social media marketing course will train you on various social media platforms and their tools & techniques, and aims to make you an accomplished social media marketer, using effective and proven methodologies.

Upon completion of this training, participants will be able to:
• Formulate a social media marketing strategy suited to your needs
• Implement effective social media marketing campaigns
• Influence your brand awareness by leveraging multiple social media channels
• Build relationships and foster engagement with your target audience.

• Interactive lectures
• Theoretical Workshops
• Practical Exercises, Demonstration, and Application
• Guided Class Discussions
• Guided in-class research
• Spoken, Written, and Reading Assignments
• Practical and theoretical Assessments

• No digital marketing background required
• At least have a Facebook and Instagram account (for platform familiarity purposes)
• Bring your laptop and charger along

This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.


Date: 11-12 November 2020 (Wed-Thu)
Time: 9am - 5pm
Venue: Wyndham Grand Bangsar, Kuala Lumpur (formerly Pullman Hotel Bangsar)

[HRDF Claimable]

Early Bird Offer (before 22 Oct 2020) - RM 1,090
Special Offer (before 6 Nov 2020) - RM 1,190
Normal Fee - RM 1,290

*Fee is inclusive of IAE Certificate Assessment

>> Others: Includes Course Notes, Exercises, Assignments, Certificates, Lunches, Refreshments & 6% Service Tax

(i) 15% overriding discount for SST2u Learner's Card members


[I] Introduction to social media landscape
• The correct definitions
• The world of social media
• Key international players
• Core functions of players
• Understanding core changes to media

[II] Understand social media marketing principles
• False starts to social media marketing
• Glocalisation approach
• Social media ROI measurement
• Social media as an influence tool
• Social media marketing concept
• Social media marketing focus
• Social media marketing phases

[III] Driving Traffic – Make consumers aware of your presence
• Paid traffic - Includes Facebook advertising techniques
• Owned traffic - Using assets you currently own
• Earned traffic - Leveraging unpaid traffic like Social SEO

[IV] Converting Prospects – Build a branded community
• Giving consumers a reason to bother
• Designing the destination
• Ensuring dual platform experience
• Building a right community
• Social media listening

[V] Sustaining Conversations – Engage and respond to consumers
• Participation pyramid
• Engagement formula
• Engagement recommendations
• Types and timings of engagement
• Content management tools
• Conversation topics
• Social brand persona
• Conversation practices
• Conversation calendar

[VI] Measuring Success – Analyze and know if you are doing right
• Suggested metrics
• Tools to measure
• Analyzing the results
• Competitive landscaping

[VII] Target Audience:
• Marketing and communications professionals
• Digital and social media professionals
• Brand owners
• Business owners

[I] Facebook Ads Manager
• Explore Facebook Ads Manager
• Relevant third-party applications for business pages
• Identify the different types of Facebook Advertising
• Select the Steps to Setting Up Facebook Ads
• Explore Advertising Performance
• Content that gets results on Facebook/Instagram
• Techniques for building and engaging your fan base
• Target Audience, Creating Personas/Avatars
Note : Detailed planning on launching an online ads campaign.

Participants will get a hands-on experience to create and publish ads in real time.

[II] Planning and strategy
• How online media differs from other traditional media opportunities
• Audience behavior online: penetration rates, trends, challenges
• Online ad spends, so who’s spending how much and on what?
• Selecting the right channels, formats and placements for your campaign
• Key considerations to take into account when briefing and developing ad creative
• How to overcome the key challenges of online advertising and maximize ROAS

[III] Analytic & Measurements
• Facebook Insights
• Return of Ads Spent (ROAS) Calculations
• Competitor Analysis
• Refining Social Media Strategies from Analytics
Note : Participants will generate reports and will be exposed to data interpretation.


Digital Marketing Consultant, HRDF Certified Trainer

Ms. Kayatthri is involved in Digital Marketing especially on Social Media Marketing to delivering creative learning programmes since 2011. She has led diverse teams of professionals in training and learning marketing & design interventions and facilitated training programmes in link with broad-ranging groups of Government institutes and Corporate clients.

Kayatthri has worked with multicultural groups in Malaysia, Thailand and Singapore for many years. She has years of working experience in the marketing departments of corporate companies and hands-on management of digital marketing, direct marketing and advertising campaigns at corporate level.

This involved managing some of the Malaysia’s leading brands delivering cutting edge marketing campaigns in Education, Entertainment, Real Estate, E-commerce, HR & other sectors. She serviced clients like Tokio Marine Malaysia, Universal Music Malaysia, Sunway College, Parkson Malaysia, Hilder Anders, Mdec and Berjaya Times Square to name a few.

With a professional degree in Food Technology from University Putra Malaysia, she also did her Organizational Marketing Behavior certification from UPM. Kayatthri equipped herself with Digital Marketing, Online Marketing and Facebook Agency Blueprint Certification to strive in the path of her passion.

Apart from teaching and training, Kayatthri is also running a Social Media Agency that provides Social Media Marketing services, media ads buy and she actively works with corporate clients to maintain their social media handles with her team of capable young talents.


Enquiry: SSTcourse@gmail.com
- General - (03 - 5888 7357)
- Teo (011 - 3178 9203)
- Logesh (012 - 503 0346)
- Siti (012 - 383 8603)
- Han (019 - 323 0507)