Profit does not equal cash, and for most business, ‘cash is king’. Understanding the cash flow of business is essential to survive, especially during a crisis. All successful companies which are going to survive the crisis, and maybe even profit from it must focus on cash flows and strategies. Ensure that your company is able to ride through this crisis by implementing good cash flow management and appropriate strategies is crucial. Crucially, cash management concerns and needs may be very specific according to the business dynamics in which a company operates in. Hence, understand what optimal cash management practices according to your business model is important. This course offers an insight into the operational and practical perspective on the most relevant elements affecting cash management This course will give learners an in-depth understanding of the cash and liquidity management activities of a corporation. Making frequent use of case studies and real-world experience, the course will develop crucial cash management skills for accountants and decision makers through an insight into the issues they face.
• Manage Your Company’s Cash Flow for Survival
• Understand the Factors that affect your company's cash flow
• Understand how government incentives can be utilised.
• Be able to restructure your company’s debt equity structure
• Better budgeting for better cash flow
Short and practical presentations followed by hands on exercises
 WHO SHOULD ATTEND
• Directors/ CEO/ General Managers
• Finance Managers
• Accountants/ Account Executives
• Business Executives
 DATE, TIME & FEE
DATE: 2-5 May 2020 (Tue - Fri)
TIME: 8:45AM - 12:45PM
Early Bird (before 23 May 2020) - RM800
Special Offer (before 29 May 2020) - RM900
Normal Fee - RM 1,000
>> Fee includes Course Notes, Certificate of Attendance & 6% Government Service Tax
(i) SST2u Loyalty Card Member - overriding 15%
 COURSE OUTLINE
1. UNDERSTANDING THE ESSENTIAL OF BUSINESS CASH FLOW
• Cash Management
• Velocity and Process Through Which You Can Turn Inventory or Capital
• Creating Growth
• Why Customers Buy from Some Businesses and Not from Others
2. THE FINANCIAL STATEMENTS
• The Main Financial Statements
• How Are Financial Statements Linked?
• Interpreting Key Components of Each Of The Financial Statements
3. IDENTIFYING CASH MANAGEMENT STABILITY
• Ratio analysis and predictability
• Trend analysis and predictability
• In-depth study of liquidity
• Cash is King
4. THE IMPORTANCE OF CASH FLOW IN SURVIVAL
• Cash Planning
• Short Term vs. Long Term
• Decision Making
• Liquidity or Profitability
• Short and Long Term Financing
5. BUDGETORY PLANNING AND CASH FLOW
• Methods of Forecasting Cash Flow
• Key Factors to Consider
• Cash Flow in the Current Economic and Global Environment
6. STRATEGIES TO MANAGE WORKING CAPITAL
• Inventory Management Strategies
• Account Payable Management Strategies
• Cash in Hand and Petty Cash Management Strategies
• Non Trade Inventory Management Strategies
7. COST AND CASH FLOW MANAGEMENT
• Strengthening your Cash Flow through cost control
• Cost Cutting vs. Cost Reduction
• The Impact of E-commerce on Cost
• Supply Chain Management
8. IMPROVING THE DEBT EQUITY STRUCTURE
• Debt Restructuring to Improve Cash Flow
• The Plan
• Options Available
• Negotiations with Lenders
• Negotiations with Creditors
9. GOVERNMENT INITIATIVES
• Financing Available under Government Initiatives
• Government Payment that are Exempted or is Restructured
• Non-governmental Payments that can be Restructured
• Non-governmental Payments that may be Renegotiated
 SPEAKER PROFILE
C.A. (M), FCCA, FFA
Tharmaseelan C.A (M), F.C.C.A, MIAE has vast experience in the field of Accounting, Taxation, Internal Control Systems and Finance for almost 15 year in an international accounting firm and local consultancy firms.
His career spanned across wide working experience and exposure in Accounting, Taxation, implementing Internal Control Systems and Finance in consultancy firms, a leading hotel in Langkawi and in a leading hotel training college. He has also developed Business, Accountancy and IT Programs with various colleges, and these programs are validated by foreign universities and professional Bodies.
He was attached to a medium size audit firm as a Senior Audit Assistant before he moved over to an established international tax company where he held the position as a Tax Senior. He then joined an established professional firm as the Tax Manager where he oversaw the computation, submission and resolving tax issues for clients.
His tenure with an established Consultancy as a Senior Consultant gave him the opportunity to designed internal control systems & implemented it. He also advised his clients on compliance with accounting standards and tax regulations. His last position prior to going into practise was as the Associate Director of The Business School where he was responsible for restructuring the Busines School and identifying suitable courses and obtaining accreditation from various bodies and universities.
He is currently in practice offering his expertise and knowledge to corporate and professional clients, locally and worldwide. His specializations are in designing and setting up of Accounting, Taxation, Finance, Internal Control and Operational Systems as well as in performing Operational Audits. His well-esteemed clients include those in the hospitality, education, manufacturing and service-based industries.
He has trained personnel from numerous private sector companies and the public sector, including MK Land Berhad, KULIM HI TECH Berhad, including, Majlis Bandaraya Shah Alam, Permodalan Nasional Berhad, Institut Jantung Negara, Tradewind Hotel Group, Bintulu Development Authority, Ritz Carlton Hotel, Putrajaya, IOI Resort, Majlis Perbadanan Sibu, Lembaga Urusan Tabung Haji, Tenaga Cable Industries, Yeo Hiap Seng, Kobe Precision, Eon Finance, International Islamic University, Petroliam Nasional Bhd, Progressive Insurance Bhd, Subang Jaya Medical Centre, The MINT Hotel, KLIA Pan Pacific Hotel, Bank Rakyat, Toshiba Electronics, UDA Holdings Bhd, Komag USA, Bank Industri & Teknologi (M) Bhd, PPB Group and TH Plantations to name a few.
As a qualified Accountant, he is actively involved in conducting audit and financial courses. His experience brings him to faraway countries such as Vietnam, Brunei, Nepal, Uganda and Rwanda to train Accounting and Financial Professionals.
He is also a regular training facilitator for
1. Malaysian Institute of Accountants
2. Certified Public Accountants of Australia
3. Malaysian Institute of Management
 ABOUT IAAP
The International Association of Accounting Professionals (IAAP) has been established to provide internationally recognised qualification for accounting professionals and, through that recognition, to enhance their status in the financial and business communities. Holders of a current IAAP membership certificate can enjoy the benefits of this international recognition in their careers. The IAAP ‘Accounting Professional’ also enjoys the prestige and status that is conferred by this title.
IAAP is a wholly owned subsidiary of the prestigious International Association of Bookkeepers which is headquartered in the UK. The International Association of Bookkeepers (IAB) has over 10,000 members across 60 countries, and is one of the most prestigious not-for-profit organisations for professional bookkeepers in the world.
Regulated in England by Ofqual (the Office of Qualifications and Examinations Regulation - a non-ministerial government department that regulates qualifications, exams and tests), the IAB is both a government-approved and a statutory supervisory body. Setting world-class standards, IAAP and the IAB offer students worldwide the chance to gain the very best financial qualifications – as well as lifelong skills.
 ENQUIRY & REGISTRATION
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Teo (011 - 3178 9203)
Logesh (012 - 503 0346)
Siti (012 - 383 8603)
Han (019 - 323 0507)