2-Day Course: Empathetic Retrenchment With Strategic Communication Skills
Course Information
  • 12-May-2020
  • DoubleTree Hilton, Melaka
  • Dr. David Yoong
  • English
  • RM 1040 RM 920
    Until 16 Apr 2020
  • 9am - 5pm
It is estimated that around 5 million jobs will be lost globally in 2020. The Malaysian unemployment rate hovers around 3.2%. Every business organisation has to deal with the possibility of staff retrenchment. Many factors have been attributed to retrenchments, among them:
• Businesses are restructured and revamped to make them leaner and more efficient.
• Automation makes certain repetitive jobs redundant.
• Personal attributes of retrenched staff members: e.g. Lack of competence, disciplinary and interpersonal issues.

Retrenchment can have devastating consequences on individuals. Some may have intense experiences of denial, anger, depression, and may even vent out their frustration that in ways that can be damaging to their employers. Examples include strikes, vandalism, and online viral-poison pens. Some may even consider suicide. These may be costly expenses that can erode brand trust, create lower morale.
By communicating retrenchment as humanistically and empathetically as possible, companies may soften the blows of retrenchments and mitigate undesirable consequences.

Participants will be able to do the following by the end of the
• Identify threats and challenges in retrenchment practices.
• Delivering bad news as humanely as possible (written and face-to-face).
• Identify self-harm tendencies among affected workers and to take appropriate actions.
• Develop action plans before retrenchments take place.

CEOs of SMEs, HR managers and executives who deal with retrenchment/termination of staff.


Date: 12-13 May 2020 (Tue-Wed)
Time: 9AM - 5PM
Venue: DoubleTree Hilton, Melaka


Early Bird Offer (before 16 Apr 2020) RM 920
Special Offer (before 2 May 2020) - RM 980
Normal Fee - RM 1040

- Fee includes course Notes, Lunch, Refreshments/ Tea Breaks, Certificate of Attendance & 6% Government Service Tax, 16 hours CPD


- 20% overriding discount for SST2u Loyalty Card members


Module 1: HR’s reputation, struggles and challenges
• The identity/reputation of the HR department/staff members in your organisation: Ideal vs. Reality

Module 2: Possible psychological reactions of affected staff
• Individuals’ psychosocial and primal needs

Module 3: Developing humanistic early plans before retrenchments
• The importance of early planning: The ‘insurance’ and ‘tsunami’ analogies
• Developing a humanistic plan, including info kit, using the HR CARES© framework

Module 4: Principles of communicating bad news
• The tinderboxes of communication breakdown/ miscommunication
• Best practices in communicating retrenchment

Module 5: Communicating bad news via face-to-face interactions
• Effective delivery of bad news: The expression of genuine concerns, active listening, and empathetic communication

Module 6: Communicating bad news via written forms
• Creating personalised and humanistic templates: Reframing circumstances and offering hope


HRDF Certified Trainer

Dr David Yoong is an interpersonal communications specialist who focuses on issues of trust and reality constructs in communication. He holds a PhD in Linguistics (La Trobe University, Australia), a Master of Criminal Justice degree (University of Malaya), a Master of Linguistics degree (University of Malaya), and B.A. English (University Sains Malaysia). He was Deputy Dean of Research and Development and a researcher at the Faculty of Languages and Linguistics, University of Malaya.


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