[Online, 2-Day] Mastering Search Engine Optimization (SEO)
Course Information
  • 23-Feb-2023
  • Online
  • Calvyn Lee
  • English
  • RM 1290 RM 1220
    Until 18 Feb 2023
  • 9:00am - 5:00pm

                                                            *Updated Content 2023*

 

To increase the traffic coming to our digital assets, we either have to pay for it and/ or build it up. Building the traffic – through Search Engine traffic is sometimes regarded as “FREE” traffic.  Therefore, the ability to optimize your website sites (incl. content), so that they are ranked highly on the search outcome, has gained strategic importance.  Approximately two thirds of the world search traffic is managed by Google, our training is focus on this perennial favourite.

 

 

[02] COURSE OBJECTIVES

Upon completion of this training, participants will be able to:

- Evaluate and improve website SEO

- Learn how Google rank a Website

- Build backlinks to your website at scale to increase web site's visibility on the search engine results page

- Use insights from keyword research and reporting to

- improve your search performance

- Learn how to create an effective SEO campaign

 

 

[03] PRE-REQUISITE & REQUIREMENT

• No SEO background is required as this training is suitable for beginner to Intermediate level

• Bring your laptop and charger along

 

 

[04] WHO SHOULD ATTEND

Those who want to get ‘free’ traffic to their website &boost Google search result ranking:

- Marketers

- Content creators

- Bloggers

- Website Designer

- Digital Marketing Consultant

- Business Owners

- Those who operate Affiliate programs

- Those who are tired of paying advertising fees and yet obtaining sub-par results

 

 

[05] METHODOLOGY

Lectures, group discussion and hand on exercises.

 

 

[06] DATE, TIME & FEE 



Date:   23 - 24 February 2022 (Thu - Fri)

Time:  9.00am - 5.00pm

Mode: Online/ Interactive


Fee:  [HRD Corp Claimable]

 

  -  Early Bird Offer (before 4 Feb 2023)     –      RM 1,150

  -  Special Offer (before 18 Feb 2023)     –      RM 1,220

  -  Normal Fee      –      RM 1,290


>> Fee includes Course Notes & Certificate of Completion and 6% Service Tax


** OFFER **
- 10% Cashback for SST2u Learner Card+ (SLC+) members. T&Cs applied.

 

HRDCorp Claimable Course:
Trainer MyCoiD: 429594X
Course Scheme: HRDCorp Claimable Course
Course Type: Remote Online Training (Public)
Course Code: 10001167195

 

[07] COURSE SCOPE

 

DAY 1

 

[01] Google Marketing & Local SEO

Our training covers learning the search intent, how to spot the right keyword, and several popular google marketing tools which can help us in SEO.

Topics include:

   - Fundamental of search
   - Advance keyword research
   - Google Marketing Tools
   - Google My Business & Optimization

   - Local SEO

 

DAY 2

 

[02] On-Page and Off-Page Search Engine Optimization (SEO)

We will learn the fundamentals of SEO, including how to make a search engine to ‘like’ your page and recommend you when someone searches your product and services. Both “On-page” and “Off-page” SEO will be explained, as well as link building strategies that are so crucial in making your effort a success.

Topics include:

   - Understanding Search Engine Optimization -
   - Website Structure & SEO For User Experience On Page Optimization
   - Technical SEO
   - SEO Out From Google
   - Off Page Optimization
   - Social Signal and Social Proof

   - White Hat vs Black Hat SEO
   - Link building Strategies

   - Bonus: 100+ SEO Checklist

 

Note: Course outline subject to change by trainers 

 

 

[08] COURSE OUTLINE

 

DAY 1

08.30   Registration

09.00   Fundamental of Search

10.30   Morning Break

10.45   Advance Keyword Research

12.15   Noon Break

13.00   Google Marketing Tools

14.30   Afternoon Break

14.45   Google My Business & Optimization

16.45   Wrap up (Q&A)

17.00  End of Day 1

 

DAY 2

08.30   Welcome Back

09.00   Understanding SEO

10.30   Morning Break

10.45   On-Page SEO

12.15   Noon Break

13.00   Off-Page SEO

14.30   Afternoon Break

14.45   Link Building Strategies

16.45   Wrap up (Q&A)

17.00   End of Program

 

Note: Course outline subject to change by trainers

 

 

[09] TRAINER PROFILE

 

CALVYN LEE

Digital Marketing Trainer, eUsahawan Certified Trainer HRD Corp Certified Trainer

 

Calvyn Lee is a Digital Marketing Trainer and a marketing practitioner since 2007. He has accumulated vast experience in online marketing, email marketing, affiliate marketing, drop-shipping, e-commerce and social media marketing.

He graduated from University Tunku Abdul Rahman in 2006, and has worked for a Fortune 500 company. In 2018, Calvyn was appointed as a certified Digital Marketing Trainer by MDEC (Malaysia Digital Economy Corporation). Under eUsahawan program, an initiative to educate Malaysians on digital entrepreneurship, he helped entrepreneur to succeed in digital platforms.

In the past 2 years, he has trained over 1,000 individual & SMEs, offered consultation on digital transformation and bring client’s businesses to the next level.

He holds the following certifications:
• HRDF TTT (TTT/24262) , 2019
• eUsahawan Certified Trainer (2018)
• Microsoft Adverting Certified Professional (2018, 2019)

• Google Ads Search Certified (2014, 2020)

 


[10] ENQUIRY & REGISTRATION



Enquiry: yes@SST2u.com

 

Registration: https://www.sst2u.com/detail.aspx?id=3340


Contact: 
  - General - (03 - 5888 7357)
  - Teo (011 - 3178 9203)
  - Logesh (012 - 503 0346)
  - Siti (012 - 383 8603)
  - Han (019 - 323 0507)