[NEW, 2-Day] Social Media Marketing And Advertising
Course Information
  • 23-Feb-2022
  • Online
  • Calvyn Lee, Don Choo
  • English
  • RM 1320 RM 1150
    Until 04 Feb 2022
  • 9:00am - 5:00pm

[01] INTRODUCTION

In 2021, the user base of social media has exceeded 3.78 billion, and naturally presents countless lead-generation opportunities to marketers.  When executed correctly, social media marketing can help generate an amazing amount of qualified leads for any business. It is for this reason, some 79% of marketers adopt social media marketing as an important part of their overall digital marketing plan.

This course trains you on various social media platforms and their tools & techniques, preparing you to be a effective and successful social media marketer.

 

[02] COURSE OBJECTIVES

Upon completion of this training, participants will be able to:

- Formulate a social media marketing strategy suited to your needs

- Implement effective social media marketing campaigns

- Influence your brand awareness by leveraging multiple social media channels

- Build relationships and foster engagement with your target audience

 

[03] WHO SHOULD ATTEND

This course is ideal for anyone that wishes to gain a greater understanding of social media, including business owners, executives, marketing professionals and students.

 

[04] METHODOLOGY

Lectures, group discussion and hand on exercises.

 

[05] PRE-REQUISITE & REQUIREMENT

• No digital marketing background required

• At least have a Facebook and Instagram account (for platform familiarity purposes)

• Bring your laptop and charger along

 

[06] DATE, TIME & FEE

 

Date: 23 - 24 February 2022 (Wed - Thu)

Time: 9.00am - 5.00pm

Mode: Online/ Interactive

[HRD Corp Claimable]

 

FEE:

- Early BirdOffer (before 4 Feb 2022)        -       RM 1,150

- Special Offer (before 18 Feb 2022).      -       RM 1,250

- Normal Fee     -      RM 1,320

 

>> Fee includes Course Notes, Certificate of Completion and 6% Service Tax.

 

** OFFER **

- 10% Cashback for SST2u Learner Card+ (SLC+) members. T&Cs applied.

 

[07] COURSE SCOPE

 

Day 1 - Social Media Marketing (SMM)

Scope Covered:

• Introduction to Social Media
• Social Media Content Strategies Facebook Marketing

• Know Your Facebook Marketing Tools
• Facebook Marketing

  - Pros and cons of using profile, groups, page for your business,

  - how to get organic traffic (including trainer’s tips)

  - Increase likes and followers
  - Increase power keywords for closing sales
  - Setup Facebook Page & essential setting

• Website Marketing
  - Publicity and awareness via website marketing
  - Types of website marketing strategies
  - Choosing the right website platform
  - Accommodate to the Facebook Marketing & Ads strategies
  - Creating a landing page for Facebook Marketing & Ads usage

• Website vs Landing Page

• Website vs Landing Page Component

 

Day 2 - Social Media Advertising (SMA)

Paid media will always give you faster results and better ROI in business.

Scope Covered:
• Introduction to Facebook ads

• Understanding Facebook ad structure, Campaign objectives & marketing goal

  - Targeting the right audience
  - Creating ads campaigns
  - Why create ad groups?
  - How to set audience targeting

  - How to create ads?

  - Ads creative
  - Ads copywriting
  - Split test
  - Analyzing campaign results
  - Measuring the campaigns effectiveness

• Budget, schedule & advance targeting

• Choosing the best ad formats

• Managing your campaign

• Key metrics & optimization

 

[08] COURSE OUTLINE

 

DAY 1

09.00-10.00  Facebook Marketing

10.00-10.30  Morning Break

10.30-12.00  Facebook Marketing (Continue)

12.00-13.30  Lunch Break

13.30-15.00  Website Marketing

15.00-15.30  Tea Break

15.30-17.00  Website Marketing (Continue) 

 

DAY 2

09.00-10.00  Facebook Ads Fundamental

10.00-10.30  Morning Break

10.30-12.00  Facebook Ads Campaign

12.00-13.30  Lunch Break

13.30-15.00  Facebook Ads Targeting

15.00-15.30  Tea Break

15.30-17.00  Facebook Ads Key Metrics & Optimization

Note: Course outline subject to change by trainers

 

[08] TRAINER PROFILE

 

TRAINER 1

 

CALVYN LEE

Digital Marketing Trainer, eUsahawan Certified Trainer 

HRD Corp Certified Trainer

 

Calvyn Lee is a Digital Marketing Trainer and a marketing practitioner since 2007. He has accumulated vast experience in online marketing, email marketing, affiliate marketing, drop-shipping, e-commerce and social media marketing.  He graduated from University Tunku Abdul Rahman in 2006, and has worked for a Fortune 500 company. In 2018, Calvyn was appointed as a certified Digital Marketing Trainer by MDEC (Malaysia Digital Economy Corporation). Under eUsahawan program, an initiative to educate Malaysians on digital entrepreneurship, he helped entrepreneur to succeed in digital platforms.  In the past 2 years, he has trained over 1,000 individual & SMEs, offered consultation on digital transformation and bring client’s businesses to the next level.

He holds the following certifications:
• HRDF TTT (TTT/24262) , 2019
• eUsahawan Certified Trainer (2018)
• Microsoft Adverting Certified Professional (2018, 2019)

• Google Ads Search Certified (2014, 2020)

 

TRAINER 2

 

DON CHOO

Digital Marketing Trainer, HRD Corp Certified Trainer

 

Don Choo has been conducting training regarding digital marketing strategy, digital marketing analytics, email marketing, search engine marketing & social media marketing for corporate clients as well as public trainings.

He holds a Professional Diploma in Digital Marketing from Digital Marketing Institute, Ireland. He is also a Facebook Blueprint Certified Digital Marketing Associate and obtained his Google Ads Search Certification.

His experience includes working with local businesses & ecommerce platform in setting up digital marketing strategies, establishing brand awareness and managing on-going digital advertising campaigns.

He holds the following certifications:
• Digital Marketing Professional Certificate - Digital Marketing Institute (Ireland)

• Certificate Digital Marketing Associate - Facebook Blueprint

• Train The Trainer - Pembangunan Sumber Manusia Berhad (Malaysia)

• NLP Associate Practitioner - The American Board of Neuro Linguistic Programming (USA)

 

[09] ENQUIRY & REGISTRATION

Enquiry: yes@sst2u.com

Contact:

- Teo (011 - 3178 9203)

- Logesh (012 - 503 0346)

- Siti (012 - 383 8603)

- Han (019 - 323 0507)