[Online NEW] Digital Marketing | Zero to Hero
Course Information
  • 08-Feb-2022
  • Online
  • Calvyn Lee
  • English
  • RM 1320 RM 1250
    Until 04 Feb 2022
  • 9:00am - 5:00pm

[01] INTRODUCTION

 

‘Digital Marketing is no longer an experimental strategy.... It’s the new industry standard for connecting with your target audience.’

This training is suitable for sales & marketing personnel who need basic skills in digital marketing. It is also useful to business owners who come from a traditional marketing background.

 

[02] COURSE OBJECTIVES

After attending this training, you will appreciate and be able to apply the skills learnt to
a) Elevate Brand Awareness
b) Lead Generation

c) Target Customers
d) Retain existing customers
e) Increase Sales/ Profit
f) Expand Market
g) Generate more Website Traffic
i) Improve conversions
j) Promotion for new products & services

k) Create an effective Online Presence

 

[03] METHODOLOGY

Lectures, group discussion and hand on exercises.

 

[04] DATE, TIME & FEE

 

Date: 8 - 9 February 2022 (Tue - Wed)

Time: 9.00am - 5.00pm

Mode: Online/ Interactive

[HRD Corp Claimable]

 

FEE:

 

- Special Offer (before 4 Feb 2022)      -       RM 1,250

- Normal Fee       -       RM 1,350

 

>> Fee includes Course Notes, Certificate of Completion and 6% Service Tax.

 

** OFFER **

- 10% Cashback for SST2u Learner Card+ (SLC+) members. T&Cs applied.

 

[05] COURSE SCOPE

 

[01] Fundamental of Digital Marketing

Topics include:

• Conventional Marketing vs Digital Marketing Type of Digital

• Marketing Channel

• Your Unique Selling Proposition

• Know Your Customer

• Marketing Mix

• Create Digital Footprint

• Creating Authority Online

• Know Your Digital Marketing Tools

• Power of Copywriting (Bonus)


[02] Social Media Marketing (SMM)

Topics Include:

• Introduction to Social Media
• Social Media Content Strategies

• Facebook Marketing
• Instagram For Business

 

[03] Website Marketing

Topics Include:

• Introduction to Website Design and Development

• Advantage of using Website for Business
• Choose Your Business Website Platform
• Generating Income through Website Marketing

 

[04] Email Marketing

Topics Include:

• Introduction to Email Marketing

• Lead Capture Strategies
• Building Email Database

 

[05] Search Engine Optimization (SEO)

Topics Include:

• Understanding Search Engine Optimization

• On Page Optimization
• Off Page Optimization
• White Hat vs Black Hat (Bonus)

 

[06] COURSE OUTLINE

 

DAY 1

 

08.30-09.00  Registration

09.00-10.30  Foundation To Digital Marketing

10.30-11.00  Morning Break

11.00-12.30  Foundation To Digital Marketing (Continue)

12.30-13.30  Lunch Break

13.30-15.00  Social Media Marketing

15.30-16.00  Tea Break

16.00-17.30  Social Media Marketing (Continue) 

 

DAY 2

08.30-09.00  Registration

09.00-10.30  Website Marketing

10.30-11.00  Morning Break

11.00-12.30  Website Marketing (Continue)

12.30-13.30  Lunch Break

13.30-15.00  Email Marketing

15.30-16.00  Tea Break

16.00-17.30  Search Engine Optimization 
 

 

[07] TRAINER PROFILE

 

CALVYN LEE

Digital Marketing Trainer, eUsahawan Certified Trainer

HRD Corp Certified Trainer

 

Calvyn Lee is a Digital Marketing Trainer and a marketing practitioner since 2007. He has accumulated vast experience in online marketing, email marketing, affiliate marketing, drop-shipping, e-commerce and social media marketing.  He graduated from University Tunku Abdul Rahman in 2006, and has worked for a Fortune 500 company. In 2018, Calvyn was appointed as a certified Digital Marketing Trainer by MDEC (Malaysia Digital Economy Corporation). Under eUsahawan program, an initiative to educate Malaysians on digital entrepreneurship, he helped entrepreneur to succeed in digital platforms.  In the past 2 years, he has trained over 1,000 individual & SMEs, offered consultation on digital transformation and bring client’s businesses to the next level.

He holds the following certifications:
• HRDF TTT (TTT/24262) , 2019
• eUsahawan Certified Trainer (2018)
• Microsoft Adverting Certified Professional (2018, 2019)

• Google Ads Search Certified (2014, 2020)

 

[08] ENQUIRY & REGISTRATION

Enquiry: SSTcourse@gmail.com

Contact:

- Teo (011 - 3178 9203)

- Logesh (012 - 503 0346)

- Siti (012 - 383 8603)

- Han (019 - 323 0507)